July 6, 2024

How to Increase Brand Awareness?

AspectFamiliar Branded ProductNon-Familiar Branded Product
Consumer TrustHigh trust due to established reputationLower trust; unknown quality and reliability
Purchase DecisionQuicker, often based on brand loyaltySlower, requires more research and consideration
Perceived RiskLower perceived riskHigher perceived risk
Emotional ConnectionStrong emotional connectionWeak or no emotional

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