A report shows that 79% of marketers find paid search marketing beneficial to their business. Consequently, approximately 62 % of industry players said they would continue to increase their PPC ads budget in the coming years to draw new customers looking for their services.
According to Social Media Today, more than 7 million advertisers spent a total of $10.01 billion for Pay Per Click ads in 2017 alone. Evidently, pay per click has become one of the most widely used marketing frameworks for generating higher ROI.