Digital Marketing
November 20, 2024
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| Method | Setting Up | Description |
| Call Tracking via Google Ads | Go to Google Ads > Tools & Settings > Conversions. Set up call tracking as a new conversion action. | Track calls generated from Google Ads campaigns using Google Ads’ call reporting features. |
| Phone Number Analytics | Assign unique phone numbers to different marketing efforts. Use a call tracking service to manage and analyze these numbers. | Use unique phone numbers for different marketing channels to identify call sources and effectiveness. |
| CRM Integration | Choose a CRM that supports call tracking. Set it up to sync call data with your CRM system. | Integrate call tracking with your CRM system to manage and analyze call data and customer interactions. |
| Website Analytics Tools | Integrate call tracking with tools like Google Analytics. Set up call tracking within the analytics settings. | Utilize tools like Google Analytics with call tracking integrations to monitor calls from your website. |
| S. No | Name of the Checklist | Analysis Tools |
| 1. | SSL Certified and Security | Manually |
| 2. | XML Sitemap | website.com/sitemap.xml |
| 3. | Robots.txt file with sitemap url | website.com/robots.txt |
| 4. | HTTP redirection | Manually |
| 5. | Website Loading Speed and Performance (mobile & desktop) | pagespeed.web.dev |
| 6. | Mobile Friendly | Search Console |
| 7. | Favicon | SEOquake |
| 8. | Canonical Issue | SEOquake |
| 9. | Schema Code (local business, rating and faq schema) | Manual check on view source |
| 10. | Google Analytics Tracking Code | Manual check on view source |
| 11. | Search Console Tracking Code | Manual check on view source |
| 12. | No Index Page Checker | Google – site:websitepage.com |
| 13. | Meta Title | Manual check on view source |
| 14. | Meta Description | Manual check on view source |
| 15. | URL SEO Friendly | seositecheckup.com |
| 16. | Header Tags (H1, H2, H3) | SEOquake |
| 17. | Image ALT Tag | SEOquake |
| 18. | OG Image: Title & Description | SEOquake |
| 19. | Twitter Card | SEOquake |
| 20. | Facebook Pixel | Manual check on view source |
| 21. | Custom 404 Page Error | website.com/abc |
| 22. | Text/HTML ratio | SEOquake |
| 23. | Internal Link Structure | SEO Optimer |
| 24. | Toxic Link Checker (high spam score) | Semrush |
| 25. | Broken Link Checker | Semrush |
| 26. | 404 Backlink Checker | Semrush |
| 27. | Duplicate Meta Tag | Semrush |
| 28. | Duplicate Headers | Semrush |
| 29. | Duplicate content checker | copyscape |
| 30. | Keyword density checker on content | Manual |
| 31. | AI Content Checker | Quilbot |
| 32. | Keyword Cannibalization Checker | Manual |
| 33. | DA, PA and SS Checker | Da PA checker |
| 34. | Domain Age Checker | Small SEO Tools |
